![drake hype album drake hype album](https://assets.bigcartel.com/product_images/311108661/Drake+Views+3.jpg)
Ironically, the rapper’s release If You’re Reading This It’s Too Late from last year is a far more consistent and directional work, though Drake declared it a “commercial mixtape” and apparently never thought of it as a cohesive album. On the other hand, there are beat-heavy bangers, ranging from weak ones, like the What a Time to Be Alive continuation “Grammys,” to better ones, like “Pop Style.” If you thought these would line up along that apparent winter-summer-winter theme, you would be wrong - they vary throughout, with little sense of cohesion. There are Caribbean dance-hall tracks that Drake has shown an increasing interest in, first with his feature on Rihanna’s “Work” and later with standout single “One Dance.” Some, like Rihanna collaboration sequel “Too Good,” succeed, while others, like “Controlla,” feel unnecessary and almost boring.
![drake hype album drake hype album](https://media.thehypemagazine.com/wp-content/uploads/2021/02/IMG_3770.jpg)
During the Zane Lowe interview Drake explained that the album moves thematically from “winter, to summer and back to winter again” to reflect Toronto weather, but that theme doesn’t feel much apparent here, nor does it justify the lack of focus that plagues these later tracks. “Faithful,” the center of the album, meanders with its redundancy, an adjective that describes the rest of the album all too well. It’s unfortunate, because this trend begins to fall off after only a few tracks, giving way to frustrating inconsistency. Drake weaves between what he knows well, talking of texting mind games - “3 dots, you thinking of a reaction still” - and shade - “fuck them stories, fuck the shade they throwing.” The beat churns and claps, well in-sync with the hook and the verses, and the third verse reaches a level that seems like it should have all along, as Drake’s voice soars with anger. The Kanye-produced track, “U With Me,” is a particular standout.
![drake hype album drake hype album](https://miro.medium.com/max/1000/0*jTFPMyZoS0LWWIH1.jpg)
All the classic Drake-isms are covered in this streak - catchy hooks, a love for Toronto, nostalgic reminiscing and so on. The run from opening track “Keep the Family Close” to “Hype” is Drake at his very best: the production is transcendent, the vocals are (as claimed during the Zane Lowe interview) at Drake’s highest level yet and his flow feels more under-control than ever. This is not to say that this is necessarily a bad album. To add visuals to his boasts, he posted a string of meticulously staged photos throughout the release of Views - a perfectly-poised husky, a well-puffed fur coat, a Mad Men-evoking combination of suits-and-whisky.īut, as is often the case when the line that separates commercial products and albums is blurred, Views shines more brightly as an idea than an actual body of work.
![drake hype album drake hype album](https://media2.fdncms.com/sacurrent/imager/u/original/2522833/img_2964.jpg)
He seemed at ease with himself, sounding more secure than ever.
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That confidence was on full display just prior to the album’s release, as Drake gave a rare interview with the ever-enthusiastic Zane Lowe on Apple’s Beats 1 Radio. Before the album was even released, fans called it a classic based on singles “Hotline Bling” and “One Dance,” in addition to a confident assertion by Drake himself. It was incepted by a tweet in 2014, and subsequently swelled over two years into a commercial force spanning minimalist billboards and predictable Snapchat filters. Please do not flag my channel.Ĭopyright & Trademarks - & Opportunities - We check our email every 12 hours.‘Views’ is a concept. If any part of the contents of this channel is your property (such as an image or distributor artist musician, label), please send me an e-mail message to » « or a personal message and your content will be removed immediately. This is a right that you have and we will not change that. Please note, if you are the artist of any of the songs promoted here in this channel, you have full control. ⚠️ Visual effects similar to the ones used in this upload may not be suitable for those who are photosensitive and/or suffer from epilepsy.
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